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Under Armour partners with the new television show “Team You”
Popular ator and celbrity athlete Piolo Pascual recently
launched “Team You”, a sports documentary series on ABS-CBN that will focus on
advocating sports and an active lifestyle at the grassroots level. An integral
part of the show’s format has Pascual and his fellow hosts exploring the sports
programs of various schools around the country, with the aim of enhancing their
development.
In-line with the show’s values, international sports apparel
brand Under Armour has formed a partnership with Team You, confident that the
show will provide an ideal channel to promote the company’s mission to make all
athletes better.
Angelica Suiza, Chief Product and eCommerce Officer of
Triple Pte Ltd. (the exclusive distributors of Under Armour in Southeast Asia),
provided keen insight on the exciting affiliation. “The overarching objectives
of Under Armour and Team You go hand-in-hand,” she pointed out. “While Under Armour’s
cutting-edge technology in our apparel and footwear is the most evident feature
of our brand, in the end, we are all about heart, passion, drive, and
determination. Team You will help bring stories like these to life.”
Indeed, the show highlights Filipino athleticism,
sportsmanship, and values to inspire the athletes featured and viewers alike.
Some of the public schools and students who will appear on the program are from
humble backgrounds, in an effort to show the reality of some of our countrymen.
This show aims to give hope to those whose keen love for sports drives their
aspirations to become champion athletes, no matter where they are from.
Piolo Pascual and co-host Gerald Anderson, along with
co-hosts/athletes Gretchen Ho, Armand del Rosario, Anton del Rosario, and Marco
Benitez, will travel to schools in Cebu, Genral Santos City, ad Metro Manila to
look for the next Filipino champions. Their search will lead them to young
stars that need help in reaching the next level of their potential.
The hosts themselves are advocates and users of Under Armour
performance apparel in their daily lives. Both professional athletes and
recreational athletes in “Team You” make use of the HeatGear technology incorporated
into the apparel, most notable Gretchen Ho and the del Rosarios, whose respective
sports require constant movement. The HeatGear technology wicks away sweat and
keeps the wearer cool in the heat of the battle.
“Our mission is to make all athletes better through
cutting-edge design and the relentless pursuit of innovation. We’re happy to be
part of ushering in the next geeration of Philippine athletes.” Suiza
concluded.
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