Alaska IronKids Philippines Triathlon encourages more and more Filipino
children into adopting an active and healthy lifestyle.
These days, the only exercise children seem to be doing is
surfing, the digital kind that is. Instead of playing outside with their
friends, today’s children stay indoors, glued to the TV or to videogames. It is
no wonder then that 2 out of 10 Filipino children, 10 years old and below, are
overweight while 3 of 10 children are undernourished as seen in the results of
the 7th National Nutrition Survey conducted by the Department of
Science and Technology-Food and Nutrition Research Institute (DOST-FNRI).
But the inactive landscape is slowly changing in recent
years, thanks to pioneering sports programs like the Alaska IronKids
Philippines Triathlon, which has managed to convert a number of kids from couch
potatoes to young triathletes who have the passion for the sport. A triathlon
is a race that is comprised of three sporting events: swimming, running and
biking. It is open to children 6 to 14 years old.
Alaska IronKids Philippines is the country’s very
first triathlon event for the youth.Since holding its first race in 2012, the
local triathlon series has grown in leaps and bounds, grooming young
triathletes that have become the pride of the Philippines in international
competitions. Being the local junior version of the international
triathlon series, Ironman, Alaska IronKids Philippines Triathlon
has produced champions, on and out of
the podiums— children who are not only committed to winning but also ones who
understand that losing is also winning, having learned the values of
determination, hard work, teamwork, discipline and sportsmanship from their
experiences in the race.
A vital component of the Alaska Milk Corporation sports
program and presented by Alaska Chocolate Powdered Milk Drink, Alaska IronKids
Philippines Triathlon aims to promote among children the importance of good
nutrition and active lifestyle in a fun and exciting way that will get them “to
go out and play” on their own, no coercion required. It hopes to get them on
the path toward an active and healthy lifestyle that does not only involve
physical activity but also proper nutrition as well, living up to Alaska’s keymessage, “Nutrition. Action. Champion.”
This Sunday (April 13, 2014), Alaska IronKids Philippines
will be holding its first triathlon of the year at La Stanza in Marikina. This
is the second in the Alaska IronKids Philippines series of races for 2014,
which kicked-off with an aquathlon race last February at BF Homes, Parañaque.This
year, Alaska IronKidsPhilippineswill be starting a
non-competitive, no-age category, dividing each race into three parts: Race;
Play, which is non-competitive and has no age categories;
and Relay, which is composed of two mix age groups. The Play category was added to encourage more
children to try out the sport and just join the races for the fun of it,
without the burden of competition and the pressure of winning.
There will be another aquathlon race in May at Club Manila
East and a triathlon in August in Cebu. In October, Alaska Milk will be holding
the Alaska IronKids Philippines Family Triathlon, the very first family-oriented
triathlon event in the country. It aims to encourage families to adopt a
healthy and active lifestyle as well as serve as an avenue for parents and kids
to bond and build lasting relationship.
For more information,
check out the Alaska IronKids website, www.ironkidsphil.com and www.alaskamilk.com.ph.
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